Brand Clarity & Visibility
Get clear on your services. Align your message. Show up with purpose.
A private coaching experience with Alexandra Silva Labarr
Alexandra Silva Labarr | Bestselling Author · TEDx & International Keynote Speaker · CEO, Xandra Marketing & PR
You know your value. Explaining it shouldn’t feel this hard.
You have real experience and services worth offering. But when someone asks, “So, what do you do?”… the answer comes out longer, messier, or less confident than you want it to.
Through personalized coaching, we’ll bring your expertise, services, story, and messaging together—so people understand who you are, what you offer, and why they should work with you.
Business owners, entrepreneurs, consultants & service professionals
who are ready to stop blending in and start being known for the right thing.
Four weeks. Four shifts. One clear brand.
Clarify Your Services & Audience
We’ll explore what you do, where your strengths lie, and which services best support your business goals. Together, we’ll identify what to lead with, what belongs together, and what may be creating confusion.
You’ll leave with
- One primary offer and up to two supporting services
- A clear description of your priority audience
- The problem each service addresses and the value it provides
- A simple answer to: “What do you do, and who do you help?”
Uncover Your Story & Positioning
We’ll connect your experience, values, and perspective to the work your company delivers. You’ll identify what makes your approach distinctive—and how to communicate it in a way that matters to prospective clients.
You’ll leave with
- A concise founder story
- A short professional bio
- A positioning statement: who you help, how, and why your approach matters
- Three core messages that connect your personal and company brands
Align Your Brand Voice & Presence
We’ll define how you want to sound, look, and be perceived. Your personal and company brands will each have a clear role—while sharing consistent values and messaging.
You’ll leave with
- Brand voice guidelines: tone, language, and phrases to use
- A recommended color palette and font pairing
- Guidance on what to share through your personal presence vs. your company channels
- A refined 60-second introduction for conversations, networking, and video
Put Your Visibility Plan Into Action
We’ll turn your brand direction into practical next steps—choosing where to focus your visibility, what expertise to share, and which relationships to prioritize.
You’ll leave with
- A personalized 30-day visibility action plan
- Up to two priority channels for reaching your audience
- Three content themes and ten content prompts
- A relationship-building plan: referral partners, communities, and networking opportunities
- A clear call to action that tells people how to take the next step with you
Personal guidance, every step of the way
4 Private Sessions
Weekly, 60-minute one-on-one coaching sessions with Alexandra.
Brand Presence Review
A pre-program questionnaire and a review of where your brand stands today.
Guided Exercises
Focused work between sessions that keeps your momentum moving forward.
Weekly Email Check-In
One email check-in each week for your questions and feedback.
Your Personal Blueprint
The Brand Clarity & Visibility Blueprint: services, audience, story, messaging, visual direction, and visibility plan in one practical reference.
Refinement Round
One consolidated round of revisions to your final blueprint.
Packages designed around where you are
Start with focus, go all in, or let’s build something just for you. Every package begins with a conversation.
Clarity Session
Best for professionals who need focus—fast—before a launch, pitch, or networking event.
- Pre-session questionnaire
- Prioritize your primary offer and audience
- Craft your “What do you do, and who do you help?” answer
- Written summary of your next steps
Brand Clarity & Visibility
Best for business owners ready to align their personal and company brands and step into visibility with a plan.
- 4 weekly 60-minute private sessions
- Brand presence review & questionnaire
- Guided exercises between sessions
- Weekly email check-in
- Your complete Brand Clarity & Visibility Blueprint
- One consolidated revision round
Visibility VIP
Best for leaders who want accountability and expert eyes on their work while they implement.
- Everything in the Signature experience
- Two 60-minute implementation sessions in the 60 days after
- Feedback on your updated bio, LinkedIn, and website messaging
- Review of your 60-second introduction video
- Priority email support
Custom Package
Best for teams, partners, multiple brands, or anyone who wants strategy and execution together.
- Choose the sessions and focus areas you need
- Coaching for co-founders or leadership teams
- Support for more than one company brand
- Pair coaching with Xandra’s done-for-you services: website, logo, graphic design, social media, or content
Investment is shared during your discovery conversation, so we can make sure the package fits your goals.
By the end, you’ll be able to…
- Clearly explain what you do and who you serve
- Lead with a focused offer instead of a confusing list of services
- Tell your story in a way that supports your business positioning
- Introduce yourself with a clear, confident 60-second message
- Communicate consistently across your personal and company presence
- Follow a practical visibility plan built to reach the right people
You’ll have a clear foundation to guide your marketing decisions and build recognition as a trusted advisor. Leads and sales depend on continued implementation and are not guaranteed within the program.
Program scope
The Clarity Session, Signature, and VIP packages are coaching and brand strategy engagements. Each covers one business owner’s personal brand and one company brand. We develop the direction together—your participation and between-session work help move it forward.
Website work, logo creation, custom graphic design, social media management, and ongoing content production are separate Xandra Marketing & PR services—and can be added through a Custom Package.
Good to know
Be known for the work you actually want to do.
Let’s get clear on your brand, align your message, and build a plan to show up with purpose.
Book a Discovery CallPrefer email? alex@xandramarketing.com